Founded in October 2019

AAF Projects capitalizes on Frank’s and Amanda’s skills, interests, networks and experience. We usually work on a minimum of three projects in parallel and try to pair one somewhat conventional assignment (often a full time consultant or independent contractor job) with two or more experimental ventures.

We work across industries

We have recently been active in the consumer goods, tech and fashion sectors. Most experimental projects are either:

• “long shots” with a big size of the prize but a low probability of success, or

• “slow starters” where the amount of work required outweighs the financial payout in the near future.

We are data-driven

We encourage measured risk taking, acknowledge mistakes will be made and learn from them, and we try to follow a Fail Fast approach. Recently discontinued projects include the fashion design app Blanklane and the US roll-out of an Australian hair care brand.